About HONNA

Organic Sleepwear.

Founded by Barbara McMillan in June 2019, HONNA is a UK brand of sleepwear for women that focuses on the ethical and sustainable production of chic and timeless nightwear for any season.

As a former stylist, Barbara was completely in tune to shape and quality. Though she loved the feel of luxury pyjamas, she couldn’t find a classic striped set that walked the line between exceptional fit and an accessible price point, so she decided to make one. Named after her daughter and the area in which she was living at the time, HONNA was launched.

The idea for the brand was developed in London, but it’s now run from her cottage in Hampshire following a relocation for a slower, quieter lifestyle. The calming effect of the countryside, the surrounding nature and an appreciation for a simpler way of living are a constant source of inspiration for HONNA.

Ethical Sleepwear.

The cut and fit of every piece is carefully considered to create an oversized but flattering pyjama that looks chic but, ultimately, is as comfortable as possible to sleep in.

Our ultra-lightweight Indian cotton is chosen specifically for maximum comfort and breathability, allowing them to be worn all year round and, since 2021, all our styles are manufactured only in GOTS-certified organic cotton and bespoke printed in GOTS-certified dyes.

Sustainable.

Our intention is to consciously and responsibly create women's luxury nightwear.

As a small but growing business, we constantly listen and respond to the feedback and needs of our customers, as well as constantly researching best practice. It’s an ongoing process of refining our pieces and making the necessary changes to ensure we are as ethical and sustainable as we can be.

Sustainability is at the forefront of every decision we make, and we are constantly researching and making changes to reduce our emissions, minimise waste, and encourage the reeducation of expectations for the cost and lifespan of consciously-made products.

All of our sleepwear is manufactured sustainably and ethically in a Green Certified factory in India. All our packaging is recyclable and, where possible, made from recycled materials. Each item is wrapped in recycled tissue paper, sealed with a compostable or recyclable sticker, which is made from recycled materials and printed with vegan inks, then packed in a FSC certified recycled and recyclable box ready to ship.

In order to cut plastic from production and make use of fabric off-cuts, we started packing the sleepwear in matching cotton bags to protect it during shipping. This is not something we have chosen to do as an additional offering for each purchase, but entirely in place of a protective polybag to reduce our plastic output. As one would expect, sometimes these get damaged – marked, pulled or torn – en route to us, in which case they won’t be sent on with an order. (If you particularly want one, let us know and we’ll do our best to accommodate this.)

Our styles are timeless so, rather than small batch orders or pre-orders, we meticulously plan stock replenishment in advance and aim to keep our amount of stock reorders to a minimum to cut down on the emissions involved in the transportation of our sleepwear. This also means we have no deadstock.

We also don’t sell or replace pieces individually (e.g. shorts or trousers without the shirt) as it would mean a lot of stock that can not be used as sets.

We only work with non-synthetic, entirely natural fabrics which won’t contribute to landfill, but this also means they need to be cared for. Unlike man-made materials, they’ll soften, crease and fade, making them more comfortable for sleeping.

Luxury Sleepwear UK.

All our orders are shipped from our UK-based, female-founded fulfilment centre.